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Company communication strategies for sustainability
Based on a representative empirical study among ultimate consumers (1000 interviews) and an empirical survey among 200 model companies in regard to sustainable management, communication strategies and concepts are developed.
Eco-textiles - from the eco-niche into the trend market!
Optimum communication strategies and motives for the purchase of eco-textiles by specific target groups are investigated. The results are reviewed with respect to the transferability to other branches of sustainable production and marketing. Aim of the project is to foster the supply of eco-textile products and thereby promoting the Austrian eco-textile producers and retailers.
Establishment of a "Sustainability Label for repair-friendly constructed electr(on)ic household appliances (brown and white goods) as a shopping guideline for consumers"
The scope of the project comprises the development of criteria for a Sustainability Label for repair-friendly constructed appliances, marketing and PR activities with a focus on producers and consumers, training of auditors and labelling of at least one product.
Homeservices by the company of tomorrow
Sustainable services in co-operation with the housing sector will be investigated, their effects on environment, employment, acceptance by consumers, hindrances as well as prerequisites for sustainable facility management and a new positioning of concierge systems analysed.
INTOKI- Methods and tools for consumers' and stakeholder involvement in the development of sustainable products and services
Supporting SME bakeries in the involvement process of their stakeholders in sustainability oriented product service innovation processes. Development and pilot testing of a dialogue oriented toolkit ("The INNOVATIVE Bakery Dialogue" Handbook).
RepaMobil - Reduction of market barriers for product-service-systems, especially repair- and other household services by setting up central service points at big company sites where a lot of potential customers pass by
Feasibility study / implementation concept for central repair- and service points (mobile or stationary) for repair- and other household services located directly at big company sites; raising the demand for sustainable services by private households.
The Paper Factory in the Year 2030
Paper factory in the year 2030 as an integrated part of a sustainable economy and a supplier of sustainable paper products fulfilling criteria for sustainability at highest possible level.